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Irina Naithani I Purpose Consulting and Leadership Coaching

Our clients are responsible leaders and passionate innovators who want to have a positive impact on the world. We help you and your organization activate and lead from purpose and become more conscious and intuitive leaders by following a 3-step journey

Purpose in action

Disrupt yourself

We are here to help you lead into the future. It is not a rare thing that this transition requires some disruption on a personal level. But don’t be afraid, we safely guide you through this exciting journey. The 3-step process is aligned with the stages of Theory U – open mind, open heart, open will, a proven framework to unleash sustained change. Theory U was developed by Otto Scharmer at the Massachusetts Institute of Technology (MIT).


Gold and Diamonds

What are the highs and lows in your story of life?

Your Gifts

What do you naturally give to others?

Guiding Stars

What are the values that guide you?

Greatest Passions

What do you just love doing? When do you thrive?

Glühbirne Icon Werte Stärken

Intuition and Inner Guidance

What does your heart tell you to do?

Purpose Statement

What words capture your essence?

Purpose Principles

What are the guiding principles you want to apply?


What would it be like if you led from purpose?

Step #3 EMBODY

Design and Prototyping

What ideas and projects emerge from your purpose?

Personal Branding

Who do you want to become?

Personal Growth

What is holding you back?


How do you make a difference for others?

Want to lead from purpose?

Tell it in a statement that inspires you

Frame your ‘Why’ in a statement that inspires and resonates with you. Your statement doesn’t necessarily have to make sense to others. But for you it is the key to your inner room of purpose, and reflecting on it leaves you feeling grateful, excited, and empowered.

By discovering and living your 'Why', you get more...







Let's get started!

  • Online Course
  • -MasterClass
    Purpose Discovery
  • 4-week online course via Zoom, starting January 1st, 2020. In a group of dedicated individuals, we will work to increase your self-awareness and sense of purpose, and explore strategies to bring this purpose to life.

    Sign up now (100% non-binding) and get all the information on time!

  • 1:1 Coaching
  • -Leaders Track
  • Immerse yourself in this highly effective 1:1 coaching to discover and articulate your unique (leadership) purpose. Link your purpose to a powerful vision. In only two sessions you’ll get the key to unlock your unique gift to the world. Don’t miss it!

    2 x 90 min. 1:1 coaching plus one follow-up call (30 minutes). In person or via Zoom. Prices on request. Languages: English, German.

  • 1:1 Coaching
  • -Advanced Track
  • Already know your purpose? Become a game-changer by truly living and leading from purpose — having an impact and inspiring others to follow your example. Let’s overcome what is holding you back!

    In person or via Zoom. Prices on request. Languages: English, German.

For a Business Coaching inquiry or for information on a personalized workshop for your team or organization based on the Leadership Purpose Journey approach, please write me an email.

Read what others say


In our fast-moving world, with our professional and private lives becoming more and more intermingled, clarity about your own purpose is a fundamental driving force and, at the same time, a source for balance and success. To know my purpose has helped me focus, select and decide why, what, how and with whom I want to work with. Furthermore, it keeps me motivated, along with my partners and colleagues. I warmly and absolutely recommend the Purpose Discovery to anyone in search of more clarity about which goals to pursue. Irina, with her sympathetic nature and high competence, manages to guide you through this inspiring process in search for your unique purpose.

Patrick B.
Head of Center for Advanced Sustainable Management

Irina has the unique ability get to the essence very quickly. In only one session she helped me distill and reflect upon my core themes and talents, and, together, we came up with a pointed purpose statement that has helped me thrive both in my career and personal life ever since. She combines personal depth and an analytical mind with joy and ease what makes it really pleasant and effective to work with her.

Katharina B.
Senior Manager Accenture Strategy

The stakeholder analysis that Irina uses in her Purpose Discovery is a powerful tool — and she guided me through the process with great professionalism, empathy and ease. I tend to think I don't need visualizations, that I can grasp complex concepts just through words, but at the end of this exercise, seeing — visually — how my values line up and how they in fact are all connected to the most important relationships in my private and working life was truly insightful and impactful.

Elizabeth N.
Founder and CEO language boutique

Want some inspiration on Future Business? Check out the E-Book on #FutureBusiness – #Kopföffner für ein besseres Wirtschaften, published by Stephan Grabmeier and Bertelsmann Stiftung, and Irina’s article in the Leadership section.

Behind the scenes

I'm Irina Naithani

Irina Naithani Leadership Purpose Activation

I love to immerse myself in other people’s stories

My vision is to see as many people as possible become more conscious — and aligned — with who they truly are. Because our thoughts directly impact our actions. In becoming more aware of ourselves, and in understanding our stories, we’re freed from conditioning and patterns rooted in the past. We need this inner freedom in order to make better decisions and produce different results, on a personal as well as on a collective, global level. Purpose is a powerful tool that will help lead us all into a brighter future.

After a decade in international strategy, sustainability and HR consulting, having served many leading multinational corporations, I believe now is time for more conscious leadership capacities: Leadership that is truly capable of empowering others, in a courageous and authentic way. And leadership that brings forth the best in all of us, rallying people to tackle the issues of our time — not through fear, but through the energy of collaboration, connectedness, conviction and joy.

How can we work together?

Let’s find it out and schedule a call today.


Working hard for something we don’t care about is called stress. Working for something we love is called passion.

Simon Sinek
Bestselling Author “Start With Why”