Our clients are responsible leaders and passionate innovators who want to have a positive impact on the world. We help you and your organization activate and lead from purpose and become more conscious and intuitive leaders by following a 3-step process.
Purpose in action
We are here to help you lead into the future. It is not a rare thing that this transition requires some disruption on a personal level. But don’t be afraid, we safely guide you through this exciting journey. The 3-step process is based on the stages of Theory U – open mind, open heart, open will, a proven framework to unleash sustained change. Theory U was developed by Otto Scharmer at the Massachusetts Institute of Technology (MIT).
Step #1 DISCOVER
Gold and Diamonds
What are the highs and lows in your story of life?
What do you naturally give to others?
What are the values that guide you?
What do you just love doing? When do you thrive?
Step #2 ARTICULATE
Intuition and Inner Guidance
What does your heart tell you to do?
What words capture your essence?
What are the guiding principles you want to apply?
What would it be like if you led from purpose?
Step #3 EMBODY
Design and Prototyping
What ideas and projects emerge from your purpose?
Who do you want to become?
What is holding you back?
How do you make a difference for others?
Want to lead from purpose?
Tell it in a statement that inspires you
Frame your ‘Why’ in a statement that inspires and resonates with you. Your statement doesn’t necessarily have to make sense to others. But for you it is the key to your inner room of purpose, and reflecting on it leaves you feeling grateful, excited, and empowered.
By discovering and living your 'Why', you get more...
WANT TO EXPLORE YOUR UNIQUE JOURNEY?
Let's get started!
Read what others say
In our fast-moving world, with our professional and private lives becoming more and more intermingled, clarity about your own purpose is a fundamental driving force and, at the same time, a source for balance and success. To know my purpose has helped me focus, select and decide why, what, how and with whom I want to work with. Furthermore, it keeps me motivated, along with my partners and colleagues. I warmly and absolutely recommend the Purpose Discovery to anyone in search of more clarity about which goals to pursue. Irina, with her sympathetic nature and high competence, manages to guide you through this inspiring process in search for your unique purpose.
Irina has the unique ability get to the essence very quickly. In only one session she helped me distill and reflect upon my core themes and talents, and, together, we came up with a pointed purpose statement that has helped me thrive both in my career and personal life ever since. She combines personal depth and an analytical mind with joy and ease what makes it really pleasant and effective to work with her.
The stakeholder analysis that Irina uses in her Purpose Discovery is a powerful tool — and she guided me through the process with great professionalism, empathy and ease. I tend to think I don't need visualizations, that I can grasp complex concepts just through words, but at the end of this exercise, seeing — visually — how my values line up and how they in fact are all connected to the most important relationships in my private and working life was truly insightful and impactful.
Behind the scenes
I'm Irina Naithani
I love to immerse myself in other people’s stories
My vision is to see as many people as possible become more conscious — and aligned — with who they truly are. Because our thoughts directly impact our actions. In becoming more aware of ourselves, and in understanding our stories, we’re freed from conditioning and patterns rooted in the past. We need this inner freedom in order to make better decisions and produce different results, on a personal as well as on a collective, global level. Purpose is a powerful tool that will help lead us all into a brighter future.
After a decade in international strategy, sustainability and HR consulting, having served many leading multinational corporations, I believe now is time for more conscious leadership capacities: Leadership that is truly capable of empowering others, in a courageous and authentic way. And leadership that brings forth the best in all of us, rallying people to tackle the issues of our time — not through fear, but through the energy of collaboration, connectedness, conviction and joy.