We help leaders lead with a clear purpose and thrive in the New Work era: By following a 3-step journey, you increase self-awareness, cultivate a growth mindset and unleash positive impact — for yourself, for others and for the planet. 

Purpose in action

Lead into the future

We are here to help you lead into the future. It is not a rare thing that this transition requires some disruption on a personal level. But don’t be afraid, we safely guide you through this exciting journey. The 3-step process is aligned with the stages of Theory U – open mind, open heart, open will, a proven framework to unleash sustained change. Theory U was developed by Otto Scharmer at the Massachusetts Institute of Technology (MIT Sloan) and founder of the Presenting Institute.





Step #1 Discover

Your Stories

What are the highs and lows in your story of life?

Your Gifts

What do you naturally give to others?

Your Values

What are the values that guide you?

Your Passions

What makes you thrive?

Glühbirne Icon Werte Stärken
Step #2 Articulate


What does your heart tell you to do?


What words capture your essence?


What are the guiding principles of how you lead?


What is your legacy?

Step #3 Embody

Growth Mindset

What is holding you back?

Embodiment & Personal Branding

Who do you want to become?

Design and Prototyping

What ideas and projects emerge from your purpose?


How do you make a difference for others?


Let's get started!

  • Workshop
  • -Ignite Your Purpose!
  • Having a sense of purpose and high levels of self-awareness are particularly relevant for senior leadership and emerging leaders to thrive in a VUCA and agile work environment. This experience-based workshop is designed for a maximum of 12 participants and can be rendered in one day, ideally in a creative and inspiring setting, on- or offsite.

    NEW: Open workshop on January 25th, 2020

    Location: Belle Etage, Köln; Workshop language: German

    Download Flyer

  • 1:1 Coaching
  • -Lead From Purpose
  • Immerse yourself in this transformational and highly effective 1:1 coaching to discover and connect with your unique leadership purpose. Become a game-changer by truly living and leading from your authentic self — having a positive impact and inspiring others to follow. Together, we can work out the limiting self beliefs that have been holding you back. Let’s break the ceiling and level up your life and career!

    In person or via Zoom. Languages: English, German.

  • Workshop/Retreat
  • -Find Your Team Why
  • You want to find a shared purpose as a team or company? You want to create an inspiring vision that is aligned with your deep-rooted WHY? You want to become more conscious, agile and self-organised in you daily operations? Embark on this exciting purpose quest as a team or organization, take time to retreat, track back your history, core values and USP. Let your shared purpose emerge in a highly generative and collaborative approach you and your team will never forget.

    Languages: English, German.

For more information on a personalized workshop for your team or organization based on the Leadership Purpose Journey approach, or a Business Coaching inquiry, please send me an email.

Read what others say


In our fast-moving world, with our professional and private lives becoming more and more intermingled, clarity about your own purpose is a fundamental driving force and, at the same time, a source for balance and success. To know my purpose has helped me focus, select and decide why, what, how and with whom I want to work with. Furthermore, it keeps me motivated, along with my partners and colleagues. I warmly and absolutely recommend the Purpose Discovery to anyone in search of more clarity about which goals to pursue. Irina, with her sympathetic nature and high competence, manages to guide you through this inspiring process in search for your unique purpose.

Patrick B.
Head of Center for Advanced Sustainable Management

Irina has the unique ability get to the essence very quickly. In only one session she helped me distill and reflect upon my core themes and talents, and, together, we came up with a pointed purpose statement that has helped me thrive both in my career and personal life ever since. She combines personal depth and an analytical mind with joy and ease what makes it really pleasant and effective to work with her.

Katharina B.
Senior Manager Accenture Strategy

The stakeholder analysis that Irina uses in her Purpose Discovery is a powerful tool — and she guided me through the process with great professionalism, empathy and ease. I tend to think I don't need visualizations, that I can grasp complex concepts just through words, but at the end of this exercise, seeing — visually — how my values line up and how they in fact are all connected to the most important relationships in my private and working life was truly insightful and impactful.

Elizabeth N.
Founder and CEO language boutique

Want some inspiration on Future Business? Check out the E-Book on #FutureBusiness – #Kopföffner für ein besseres Wirtschaften, published by Stephan Grabmeier and Bertelsmann Stiftung, and Irina’s article in the Leadership section.


I'm Irina Naithani

Irina Naithani Leadership Purpose Activation

My vision is to see as many people as possible become more conscious — and aligned — with who they truly are, prototyping a new kind of leadership.

Because our thoughts directly impact our actions. In becoming more aware of ourselves, and in understanding our stories, we’re freed from conditioning and patterns rooted in the past. We need this inner freedom in order to make better decisions and produce different results, on a personal as well as on a collective, global level.

Based on my own on and on my clients’ experience, purpose is a powerful tool that will help lead us all into a brighter future. I believe now is time for more conscious leadership capacities: Leadership that is capable of empowering others, in a courageous and authentic way. And leadership that brings forth the best in all of us, rallying people to tackle the issues of our time — not through fear, but through the energy of collaboration, connectedness, conviction and joy.

After a decade in international Strategy, Sustainability and HR Consulting, having served many leading multinational corporations, I have become a multifaceted player combining Consulting, Coaching, Facilitation and Program Design skills at a very high professional level.

How can we work together?

Let’s find it out and schedule a call today.


Your time is limited, so don’t waste it living someone else’s life.

Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition.

Steve Jobs