Millennial Leaders: How to Engage with the Most Educated Generation in History

We are living in exciting times. In most of our industrialized Western societies we are privileged to have been experiencing a decades-long period of peace, freedom and unprecedented levels of material prosperity.

At the same time, we know that we cannot remain on the current path: the paradigm of unlimited growth has been leading the world into crisis mode. The ecological and societal challenges call for new entrepreneurial and political responses. And for leaders who – in the light of the velocity and complexity of these issues – courageously strive to transform and guide our businesses, institutions and societies into the future.

Luckily, there is a new generation of leaders stepping up, individuals who are keen to change the track of the world for the better. Who want to make a difference.


The purpose generation

Despite being digital natives, millennials ache for the real thing: Speaking in an authentic way. Getting honest feedback. Working on something that matters. Being true to themselves. Making an impact. Besides tackling the challenges of our time, millennial leaders are also seeking – and oftentimes struggling – to reconcile purpose and impact in their careers with happiness and balance in their private lives. Here’s where purpose comes in. It’s the glue that holds it all together.

Studies have shown that among professionals, purpose translates into greater job satisfaction, higher productivity, lower turnover, and increased loyalty. And there is much more to it: 

#1 Having found a clear focus and “true north,” you become more effective in what you do. 

#2 From good to great – since your purpose builds on your natural talents and what you enjoy doing, you become better and thrive at what you do.

#3 You feel accomplished and happy because what you do is meaningful to you. 


Want to start discovering your own purpose? Please reach out to And stay tuned for my next post on Simon Sinek’s Golden Circle.


Image featured on the top by Austin Distel on Unsplash.

I write about the intersection of Business, Sustainable Development and Positive Psychology: For me, it’s all about Purpose, Positive impact and the (r)Evolution of Consciousness. That's what inspires me.

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